Launched in 1964 by Unilever, Sqezy was the first hand dishwasher brand in the UK.  It was bought from Unilever in 2000, and charteredbrands managed the brand on a licence basis, developing the core brand and the subsequent SqezyPOW! trigger spray range via cash & carry, delivered wholesale and specialist household accounts.

Latest News

Genius Update

Genius becomes gluten-free category brand leader just one year after launching with... Read More

charteredbrands launches new gluten-free bread - Mmm..Genius

Mmm...Genius - the UK's first ever FRESH gluten free bread available from... Read More

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