Limelite



Limelite, the limescale specialist brand, was bought from Cussons in 1999. With award-winning advertising and range extensions, the charteredbrands team built Limelite to become the brand leader in the UK and Denmark. Limelite was later sold to Henkel and retains its innovative leading edge in the marketplace today.







Latest News
Genius Update

Genius becomes gluten-free category brand leader just one year after launching with... Read More
charteredbrands launches new gluten-free bread - Mmm..Genius

Mmm...Genius - the UK's first ever FRESH gluten free bread available from... Read More

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