What we do

The company name charteredbrands is symbolic of what we do. We take all brands on a journey and drive them forward to realise their untapped value.

Optimising brand equity through traditional brand management functions as well as other value chain operations, our unique business model offers greater flexibility and market efficiencies. We call this approach brand value management®.

We operate the brand as a business using this brand value management® process.

So in addition to pure brand effort, we will advise on procurement, production, operations, logistics, financial management, sales and marketing. For a brand to capture its value potential all these functions need to be orchestrated.