The Brand Charter outlines which of four potential realisation strategies will be adopted for the brand, agreed between brand owner and charteredbrands. Realisation is our word for the preferred destination or exit for the brand.
We connect with brands in a number of ways:
- Manage (with performance bonus or equity kicker)
- Lease with option to purchase
We work with a number of financial institutions who can invest working and development capital or make partial or total brand acquisitions.