Chartered Brands takes stake in Marketing Accelerator

Chartered Brands invests into The Society


Chartered Brands have agreed to take a 25% stake in brand investment company The Society (, the marketing accelerator founded by Giles Moffatt together with Bimal Harry and Alistair Cook.


The Society identifies brands and products with potential, connecting them with their extensive marketing network and with growth capital to invest into brand investment. This accelerates the build of their underlying value.


The Society is a curator of marketing experience. They are a group of highly experienced professionals who have established, grown, owned, nurtured and sold serious brands including Genius, Pomegreat, Pinkster, isklar, Beloved, Frish, Limelite.


Their agency and company training and experience includes international agencies such as McCann-Erickson, TBWA, WCRS, Chime  and brand companies Unilever, GSK, P&G and Henkel.


The team have 13 IPA Effectiveness Awards, and been  twice Winner of Marketing Week Brand Revitalisation Awards. 13 IPA Effectiveness Awards.