Case Studies


After two years of brand and product development with international partners the date fruit-based brand Beloved launched in the UK in March 2015 with an... Read More


In May 2009 the launch of Genius bread revolutionised the gluten free category. At that time many people avoided gluten, but also avoided the gluten-free... Read More


Frish is the original toilet cleaning brand first introduced by Unilever in 1979. Seeing the value in the brand, charteredbrands bought Frish from Unilever, developed... Read More


In 2003, global fmcg multinational, Henkel, partnered with charteredbrands to develop and launch a new brand of automatic dishwash called Glist. A strong product offering... Read More


In 2006 charteredbrands became the UK distributor for HPNOTIQ, the 4th largest selling liqueur in the US. charteredbrands grew the wholesale distribution network and relaunched... Read More


Isklar is a brand of still and sparkling water from Norway launched in 2008. Working for a number of years prior to the launch, Chartered... Read More


Limelite, the limescale specialist brand, was bought from Cussons in 1999. With award-winning advertising and range extensions, the charteredbrands team built Limelite to become the... Read More


charteredbrands launched PAMA, the world’s first pomegranate liqueur, into the UK market. On the back of the superfruit craze, a trade and consumer PR launch... Read More


Pomegreat was the brand that defined a new pomegranate superjuice category in the UK, Ireland and Holland. As the appointed brand management team, charteredbrands was... Read More


POW first came to charteredbrands as a patented revolutionary technology developed by an Edinburgh QC, which was taken through an NPD process and brought to... Read More

Retailer Brands

charteredbrands has managed retailer brand development and supply in various categories spanning detergents, toiletries, ignition products and soft drinks, and with partners including all of... Read More

Tiger Tim

Founded in 1972, Tiger Tim is the leading private label supplier for firelighters in Europe with >80% of its volumes coming from outside the UK.... Read More