Chartered Brands » Concept

Your organisation name

What is your company or organisation name?

Legal Status

Unincorporated
Limited Company or Partnership
Other

What is your company or organisation status?

Name *

First

Last

Email *

Phone

Address

Address Line 1

Address Line 2

City

State / Province / Region

Postal Code

Country

Your brand or product

Please describe your product, brand or service

Who consumes your product or service?

Who buys it?

This might be the consumer of course

What is the principle channel?

The main place that it is bought?

What is the key benefit?

Ideally use one word, but certainly one thought or phrase

Expanded Benefit

Please expand on that to explain it a little

Competitive set?

What does the consumer use for this at the moment?

Unique Selling Point

What clearly differentiates you versus the competitive set?

Reason to Believe

What is the evidence for this difference?

Insight

Why is this unique selling point relevant? (Maybe it's obvious!_

Pricing

per pack or service, or as a premium or discount to a named competitor or alternative

Intellectual Property

Is there any protection for the idea or product? This might be patents, trademarks, design rights or knowhow

What is your current monthly turnover

Selected Value: 0

In £,000 or equivalent. Leave blank if your turnover is either nil or more than £1m per month

What stage are you at?

	Yes	No
We have finished products	We have finished products Yes	We have finished products No
We have an established rate of sale	We have an established rate of sale Yes	We have an established rate of sale No
We are established as a brand	We are established as a brand Yes	We are established as a brand No

Goal

What constitutes success? By when?

Partnering

What are you looking for from Chartered Brands?

You wish us to contact you directly and as part of marketing

Yes
No

Internal Checklist

Completed internally
Complete by partner
Follow Up

If you have a product or brand you would like to discuss, please start here