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Your brand or product
Please describe your product, brand or service
Who consumes your product or service?
Who buys it?
This might be the consumer of course
What is the principle channel?
The main place that it is bought?
What is the key benefit?
Ideally use one word, but certainly one thought or phrase
Expanded Benefit
Please expand on that to explain it a little
Competitive set?
What does the consumer use for this at the moment?
Unique Selling Point
What clearly differentiates you versus the competitive set?
Reason to Believe
What is the evidence for this difference?
Insight
Why is this unique selling point relevant? (Maybe it's obvious!_
Pricing
per pack or service, or as a premium or discount to a named competitor or alternative
Intellectual Property
Is there any protection for the idea or product? This might be patents, trademarks, design rights or knowhow
What is your current monthly turnover
Selected Value:
0
In £,000 or equivalent. Leave blank if your turnover is either nil or more than £1m per month
What stage are you at?
Yes
No
We have finished products
We have finished products Yes
We have finished products No
We have an established rate of sale
We have an established rate of sale Yes
We have an established rate of sale No
We are established as a brand
We are established as a brand Yes
We are established as a brand No
Goal
What constitutes success? By when?
Partnering
What are you looking for from Chartered Brands?
You wish us to contact you directly and as part of marketing
Yes
No
Internal Checklist
Completed internally
Complete by partner
Follow Up
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