What we do

We manage brand value


we assess and develop brands and businesses with and for partners


we manage brands and businesses wholly, or as part of a team


we help monetise brands, developing partnerships, licencees, acquisition, investment and sale

decades of experience

The team founded Chartered Brands in 2003, building on previous sucess in brand acquisition, management and divestment from the 1990’s. Over the years we have developed and proved out our exploration approach. Our assessment, management and realisation has three streams of activity (the brand plan, the value chain plan and the corporate plan).

From initiation we work through prospecting, surveying and chartering ending with value realisation.