We have worked with multinationals such as P&G, Unilever, Henkel, GSK, L’Oreal. We have taken stakes in brands and grown them in sectors as diverse as services, technology, detergents, spirits, food and drink. We have helped set up and accelerate brands such as Isklar, Beloved, Pomegreat and Genius. Though we are not infallible, we have a high success rate – which comes through the brand-value approach we take to four key questions:
Is the PROPOSITION compelling, growing & unique?
Is the TECHNOLOGY safe, scalable & protectable?
Is the TEAM passionate, yet open to change?
What is the CUSTOMER ACQUISITION path ?